Liow: Manufacturers promise not to advertise food, drink high in sugar, salt, fats to children

Thursday December 13, 2012 

By JOSEPH SIPALAN

 

PUTRAJAYA: Food industry players have joined forces with the Health Ministry’s to combat obesity and non-communicable diseases, promising not to advertise any food or drinks that are high in sugar, salt or fats to children.

 

Health Minister Datuk Seri Liow Tiong Lai said members of the Federation of Malaysian Manufacturers’ (FMM) Food Manufacturing Group have volunteered to implement guidelines on limiting children’s marketing exposure to foodstuff that have little or no nutritional value.

 

“They have agreed to self-regulate. This is an industry pledge, and they will work with advertising associations to make sure products that do not meet the criteria of nutritional value are not marketed to children aged 12 and below,” he said after chairing the 11th Food Safety and Nutrition Council here.

 

The new guidelines are adopted from the global best practices outlined by the International Food and Beverage Alliance (IFBA), which promotes self-regulation among industry players by way of a formal pledge.

 

The Malaysian pledge requires that only products that meet company specific nutrition criteria can be advertised to children, be it on television or any other media.

 

The pledge also specifies that companies should not advertise food and drinks that contain high sugar, salt or fat content on television, where 35% of its captive audience is made up of children.

 

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